Horoz Logistics + Optiyol: Digital, Efficient, and Automated Route Planning

November 23, 2023

About our Partnership:
Founded in 1942, Horoz Lojistik is a leading company in the logistics sector with its international partnerships, employment opportunities, economic contributions, and added value. As Turkey's first national logistics organization, Horoz Lojistik can currently provide integrated logistics solutions in 600 locations across 109 countries on 5 continents.

"Our dream came true after we met with Optiyol. We work together to optimize our distribution operations. With Optiyol, it is now possible to plan the operations at the same level of expertise, everywhere." 

Uğur Duman, Director of Systems Development Horoz Logistics


Resource Utilization

  • The suboptimal levels of vehicle occupancy and total distance
  • The risk of rising fuel and personnel costs negatively impacting operations

On-time Delivery Rate and Customer Satisfaction

  • The difficulty of manually conducting route planning that accommodates daily changing addresses and delivery time preferences
  • Customer dissatisfaction and penalties due to orders not being delivered on time

Human-Dependent Planning

  • Disruption of the planning process due to the departure or role changes of planning personnel
  • Variability in the quality of planning conducted by different planners

Sustainability and Operational Excellence

  • The environmental sustainability being compromised by greenhouse gas emissions resulting from operations
  • Inability to account for constraints like road closures, market area traffic, and other limitations in manual planning


  • Distance, vehicle quantity, and occupancy enhancing optimization engine
  • Customizable model incorporating customer delivery times and other constraints
  • Cloud-based automated route planning operating independent of manpower
  • Environmentally friendly logistics application reducing harmful gas emissions


  • Distance and vehicle savings led to reduced fuel and maintenance costs.
  • Efficient resource utilization resulted in an increased potential business volume.
  • Vehicle occupancy rates and on-time delivery rates improved.
  • Customer satisfaction and experience were enhanced.
  • Feasible route plans reflecting field constraints were obtained.
  • Contributions to sustainability were made by reducing harmful gas emissions.
  • Systematic route planning reduced the time spent on planning.
  • Inconsistencies and errors in manual planning were eliminated.